منابع مشابه
E-business - E-commerce - E-marketing
The rapid evolution of the Internet as a means of communicating the information has attracted the attention of the advertising and marketing industries which allows a very rapid dispersal of information from the producers to the potential buyers in different parts of the world. Such new terms and concepts have emerged: e-business (electronic business), e-commerce (electronic commerce) and e-mar...
متن کاملDeveloping Model of E-commerce E-marketing
First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common characteristics and relationship between them. Third, we gave the definition of e-commerce e-marketing, analyzed the relationship between e-commerce e-marketing and e-commerce, e-marketing, and gave out the implementing process of e-commerce e-marketing. Forth, we gave out the developing model of...
متن کاملTransformation of marketing in the e-commerce
Трансформация маркетинга в электронной коммерции Аннотация: Статья о трансформации теории и практики маркетинга в условиях элек-тронной коммерции и сетевой экономики. Автор рассматривает Интернет-маркетинг как са-мостоятельный вид маркетинга в виртуальной коммуникативной среде. Основной тезис ста-Annotation: The article is about transformation of the theory and practice of marketing in the cond...
متن کاملThe exploration for e-commerce sustainable marketing
E-commerce marketing plays an important role in the development of e-commerce. However, many e-commerce marketing types are obscure, excessive and exaggerated. If some consumers buy and use inappropriate products or services, the consumers may suffer from greater losses. As a result, these marketing types are not sustainable, and also hinder the development of e-commerce. Research on optimizing...
متن کاملA New Marketing Strategy for E-Commerce
The purpose of this article is to explore e-commerce issues, such as marketing and logistics problems, and create viable recommendations. The issues that e-commerce faces will be examined through the marketing mix. Exploring the ideas of product, place, price and promotion, and applying them to ecommerce problems is the main focal point of this article. It is believed that the four concepts of ...
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ژورنال
عنوان ژورنال: EurasianUnionScientists
سال: 2020
ISSN: 2413-9335
DOI: 10.31618/esu.2413-9335.2020.4.75.852